Philips Sonicare DiamondClean HX9312/04 (Rose Gold)

Put your hair in the spotlight

Vivid ends straightener is our first straightener designed to protect your fragile ends. Thanks to our premier SplitStop Technology you can enjoy beautifully styled hair with healthy looking ends

with SplitStop technology

for split ends prevention

Ionic conditioning

Keratin infusion

SplitStop Technology for ultimate split ends prevention

Our secret to ultimate split ends prevention is the new SplitStop Technology. It is a unique combination of UniTemp sensor and our smooth ceramic plates to respect the health of your hair. The UniTemp sensor protects your hair from being exposed to unnecessary high heat and our styling plates guarantee minimal friction for ultimate split ends protection.

UniTemp sensor for beautifully styled hair with less heat

The UniTemp sensor protects your hair from being exposed to unnecessary high heat by providing a more consistent styling temperature for improved performance: Get the same results with a 20°C lower heat setting**. Create the perfect style with healthy-looking ends full of life.

Keratin infusion for better care

Keratin is the hair's essential ingredient which makes them strong, healthy and gorgeous looking. The ceramic is enriched with keratin to even better take care of your hair.

More care with ionic conditioning for shiny, frizz-free hair

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.

Extra Long plates (105mm) for fast and easy straightening

The straightening plates have a professional length of 105mm, leading to faster and easier straightening.

Ceramic coating for smooth gliding and damage prevention

The smooth ceramic coated plates prevent damage to your hair during styling with smooth gliding.

11 digital temperature settings for absolute control

Digital display with 11 temperature settings up to 230°C gives you absolute control to adjust temperature to your hair type for damage prevention.

Cool Tip to easily create curls and waves

The tip of the styler is made from a special heat insulating material to keep it cool. You can safely hold it while you're curling to create beautiful curls, waves and bouncy styles.

Fast heat up time, ready to use in 30 sec

This styler has a fast heat up time, being ready to use in 30 seconds.

1.8 m power cord

Convenient to use thanks to the 1.8m power cord length.

Auto shut-off for safe usage

This styler has been equipped with an automatic shut-off feature. This feature has been designed to provide peace of mind. If left on, the appliance will automatically switch off after 30 min.

after simulating 2 years of straightening usage at 200°C of average European, split-free hair

after simulating 2 years of straightening usage at 200°C of average European, split-free hair

* hair temperature & consumer test compared with HP8344

Preserve your hair‚s natural hydration

Sensor technology protects the moisture balance of your hair. The sensor diagnoses your hair 30 times per second and adapts the temperature to preserve natural hydration. Up to 63% moisture preservation (measured after 1 stroke in 2013)

MoistureProtect technology

Ionic

Floating ceramic plates

Perfect moisture protection with innovative sensor

The sensor diagnoses your hair 30 times per second and adapts the temperature to preserve natural hydration of your hair.

Prevents static for smooth, frizz free shiny hair

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is hair that is smooth, shiny and frizz-free.

Apply less pressure to hair to reduce the risk of breakage

The floating plates move to adjust the pressure on the hair. This protects the hair shaft from being damaged and reduces the posibility of hair breakage.

Perfect heat control with innovative sensor

MoistureProtect sensor regulates the heat of the straightening plates for your hair needs, protecting the hair from overheating.

Faster, more caring high-performance heater

This straightener keeps a more constant temperature for consistent results. Its high performance heater provides a more caring temperature while getting the exact style you want! Styling will be faster, since you need less strokes, while straightening.

Instant heat-up time of 15secs

The high-performance heater ensures a fast heat-up time of just 15 seconds.

3 digital temperature settings

3 temperature settings (200 - 175 - 150 Celsius) that work together with the sensor to ensure that you always straighten at the best temperature for your hair type.