Philips Sonicare DiamondClean HX9312/04 (Rose Gold)

Deep, gentle cleaning

10x more plaque removal and healthier gums*

3 modes, 3 intensities

2 brush heads

With pressure sensor

Remove up to 10x more plaque with AdaptiveClean*

Click on the AdaptiveClean brush head to experience our deepest ever clean. You get 4x more surface contact** to remove up to 10x more plaque in hard-to-reach areas,* and a truly deep clean along the gum line and between teeth.

Improves gum health in just 2 weeks

With optimal cleaning from your FlexCare, gums will become healthier in 2 weeks. Removing up to 7x more plaque along the gum line than a manual toothbrush, you‚ll get your healthiest smile.

Choose from 3 modes and 3 intensity settings

With FlexCare Platinum Connected, you experience a truly deep clean. Our 3 intensity settings let you boost your clean, while 3 modes meet your specific needs: Clean mode – for superior daily cleaning, White – to remove surface stains, and Deep Clean for invigorating freshness.

Deep Clean mode tackles your trouble spots

Our Deep Clean mode means you can really focus on specific areas, paying them extra attention. We‚ve combined our unique brush head motion with an extended 3 minutes of brushing time so your teeth get a truy deep clean.

Alerts you if you're pressing too hard

You might not notice if you're brushing too hard, but your FlexCare Platinum will. If you use too much pressure, your handle will gently pulsate. This is a reminder to ease off the pressure, and let your brush head do the work. 7 out of 10 people found this feature helped them become a better brusher.

Our unique technology brings you a powerful yet gentle clean

Powerful sonic vibrations whip up your toothpaste into plaque fighting bubbles, and drive them deep between your teeth and along your gum line. At the same time your teeth will experience 62,000 gentle but effective brush movements. You'll get a month's worth of manual brushing in just 2 minutes.

AdaptiveClean brush head flexes along your gum line

Click on our AdaptiveClean brush head for a deep, gentle clean that leaves gums up to 2x healthier than a manual toothbrush. Soft rubber sides flex along every contour of your teeth and gums to absorb any excess pressure. Bristles can then reach deep between teeth giving you a comfortable, effective deep clean.

Timers encourage thorough 2 minutes of brushing

It takes just 2 minutes to thoroughly brush your teeth. Our QuadPacer lets you know when you've spent the optimal amount of time on each section of your mouth while our SmarTimer signals when your total time is up. Together they help you reach your recommended brushing time, every time.

Safe and gentle for your oral health needs

Whatever your specific needs, you can be sure of a safe brushing experience with FlexCare Platinum. Our sonic technology is suitable for use with braces, fillings, crowns and veneers, and can even be used in the daily treatment of gum disease.

Long battery life and travel case

Our premium travel case lets you store your toothbrush hygienically, while our compact travel charger keeps you topped up when you‚re on the go. You‚ll enjoy two weeks of regular use from a single full charge, so being on the move means you needn‚t miss out on that fresh feeling.

Put your hair in the spotlight

Vivid ends straightener is our first straightener designed to protect your fragile ends. Thanks to our premier SplitStop Technology you can enjoy beautifully styled hair with healthy looking ends

with SplitStop technology

for split ends prevention

Ionic conditioning

Keratin infusion

SplitStop Technology for ultimate split ends prevention

Our secret to ultimate split ends prevention is the new SplitStop Technology. It is a unique combination of UniTemp sensor and our smooth ceramic plates to respect the health of your hair. The UniTemp sensor protects your hair from being exposed to unnecessary high heat and our styling plates guarantee minimal friction for ultimate split ends protection.

UniTemp sensor for beautifully styled hair with less heat

The UniTemp sensor protects your hair from being exposed to unnecessary high heat by providing a more consistent styling temperature for improved performance: Get the same results with a 20°C lower heat setting**. Create the perfect style with healthy-looking ends full of life.

Keratin infusion for better care

Keratin is the hair's essential ingredient which makes them strong, healthy and gorgeous looking. The ceramic is enriched with keratin to even better take care of your hair.

More care with ionic conditioning for shiny, frizz-free hair

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.

Extra Long plates (105mm) for fast and easy straightening

The straightening plates have a professional length of 105mm, leading to faster and easier straightening.

Ceramic coating for smooth gliding and damage prevention

The smooth ceramic coated plates prevent damage to your hair during styling with smooth gliding.

11 digital temperature settings for absolute control

Digital display with 11 temperature settings up to 230°C gives you absolute control to adjust temperature to your hair type for damage prevention.

Cool Tip to easily create curls and waves

The tip of the styler is made from a special heat insulating material to keep it cool. You can safely hold it while you're curling to create beautiful curls, waves and bouncy styles.

Fast heat up time, ready to use in 30 sec

This styler has a fast heat up time, being ready to use in 30 seconds.

1.8 m power cord

Convenient to use thanks to the 1.8m power cord length.

Auto shut-off for safe usage

This styler has been equipped with an automatic shut-off feature. This feature has been designed to provide peace of mind. If left on, the appliance will automatically switch off after 30 min.

after simulating 2 years of straightening usage at 200°C of average European, split-free hair

after simulating 2 years of straightening usage at 200°C of average European, split-free hair

* hair temperature & consumer test compared with HP8344

Clean shave, more comfort

Philips Shaver Series 3000 gives you a convenient and comfortable shave. Its 5D Pivot and Flex heads, PowerCut blade system and wet-or-dry function provide a clean and comfortable result.

Clean shave, more comfort

5D Pivot and Flex Heads

PowerCut Blades

60 mins shaving, 1 hr charge

5D Pivot and Flex Heads follow curves for a comfortable shave

Enjoy a clean shave that follows your face's contours with 5 directional pivot, flex and floating movements. The head reaches your face at the ideal angle and adjusts to the curves of your face and neck, creating smooth contact with your skin.

PowerCut Blades are engineered for a consistent clean shave

Experience consistent shaving results with self-sharpening blades that are precision-engineered for a convenient clean shave.

Wet or dry for a convenient dry or refreshing wet shave

Get a convenient dry shave or a refreshing wet shave with gel or foam, even in the shower.

60 minutes of cordless shaving from a 1 hour charge

Shave for up to 60 minutes after a 1 hour charge. The shaver only operates when not charging.

One-touch open for easy cleaning

Clean the shaver with ease. At the touch of a button, flip open the shaver head and rinse with water.

3 level battery indicator to get the best from the shaver

Use the intuitive indicator to see the remaining charge in 3 stages. You'll also be able to easily see when the battery is low, charging and quick charging.

5 minute quick charge gives enough power for 1 full shave

In a hurry? Plug in your shaver for 5 minutes and get enough power for 1 full shave.

27 self-sharpening blades ensure a consistent, clean shave

Get a consistently clean shave every time with 27 self-sharpening precision-engineered blades.

Pop-up trimmer for moustache and sideburns

Finish your look with the built-in trimmer. It's ideal for maintaining your moustache and trimming your sideburns.

Ergonomic grip for convenient handling

Confidently handle your shaver with the ergonomic design that helps you keep a secure grip as you shave.

Rubber grip for comfortable anti-slip handling

Handle your shaver comfortably and with precision thanks to ergonomic anti-slip rubber that makes it easy to keep a secure grip even when wet.

Travel pouch for convenient storage at home or on the go

Store the shaver at home or on the go with the convenient travel pouch.