{"product_id":"philips-5000-series-straightener-black-bhs510-00","title":"Philips 5000 Series Straightener - Black BHS510\/00","description":"\u003cp\u003e\u003cstrong\u003eStyle with less heat damage*\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eStyle your hair with ThermoShield technology. For a consistent temperature from hair root to tip that results in less heat damage. And lots of beautiful, frizz-free styles and intense shine.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eThermoShield technology for less hea\u003c\/strong\u003et damage\u003c\/p\u003e\r\n\u003cp\u003eThermoShield technology lets you style with less heat damage. Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e50% faster straightening**\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eSmooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eIonic care for shiny, frizz-free hair\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eCharged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eArgan-oil infused ceramic plates for smooth gliding\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFloating plates for gentle styling\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eStraighten or curl for various styles\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFrom sleek and chic straight hair to effortlessly casual waves, or head-turning curls - you can do it all. What will it be today?\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTemperature range from 120°C up to 230°C\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eChoose between temperature range from 120°C up to 230°C to secure long-lasting result while minimizing risk of hair damage.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e105 mm long plates for fast and easy straightening\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results easier and in less time.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEasy to read innovative temperature display\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe unique combination of temperature dial and LED display gives you precise temperature control.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eCool tip for easier and safer use\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you're styling for optimal ease of use.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFast heat-up time, ready to use in 30 sec\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe straightener has a fast heat-up time, being ready to use in 30 seconds.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHeat resistant roll out mat included\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe convenient heat resistant roll-out mat helps you style anywhere, it also keeps your straightener securely stored at home or while traveling.\u003c\/p\u003e\r\n\u003cp\u003e*Same styling result achieved with lower heat exposure at 180°C vs HP8361 at 210°C\u003c\/p\u003e\r\n\u003cp\u003e*vs HP8361\u003c\/p\u003e","brand":"Philips","offers":[{"title":"Default Title","offer_id":43203231940702,"sku":"NL-3145","price":1079.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0669\/6950\/1790\/files\/NL-3145-1.jpg?v=1787494396","url":"https:\/\/theapplianceshop.co.za\/products\/philips-5000-series-straightener-black-bhs510-00","provider":"The Appliance Shop","version":"1.0","type":"link"}